How Many Customers Does a Restaurant Serve per Day?

Last Updated on May 31, 2023 by Lauren Beck

The number of customers served daily is crucial in the restaurant business. It varies based on factors like location, cuisine type, and operating hours.

On average, restaurants serve 200-400 customers per day, while high-end establishments may reach 1,000 or more.

Fast-food chains like McDonald’s handle around 2,500 customers, whereas smaller restaurants cater to about 100.

Understanding customer count aids in planning for food, staffing, revenue, and profitability.

Ways to Estimate How Many Customers a Restaurant Serve per Day

Here are a few factors that can help you estimate how many customers your restaurant serves per day:

  • Location – The location of your restaurant will determine how much foot traffic it gets. Restaurants in downtown tend to get more patrons than those in suburbs or rural areas.
  • Cuisine – Different types of cuisine attract different types of diners. Italian restaurants, for example, tend to get more customers than Indian or Chinese restaurants.
  • Hours of Operation – The longer you’re open, the more customers you can expect to serve daily. Restaurants that are open late may get diners after traditional dinner hours, while those that close early may miss out on potential customers.
  • User Reviews – Reading user reviews can help you gauge how many customers your restaurant is getting on a daily basis. You can also use online tools to track how many people search for your restaurant and how often they visit.

Restaurant Sales Statistics

The number of customers a restaurant serves daily can vary widely depending on its location, the type of cuisine it offers, and how long it has been in business.

Generally speaking, restaurants that offer fast-casual service and are located in dense urban areas tend to serve more customers per day than those that offer sit-down meals or are located in more sparsely-populated areas.

To better understand how many customers restaurants typically serve per day, the National Restaurant Association released data in 2019 that showed an average of over 250 guests for full-service restaurants and almost 200 guests for quick-service restaurants.

Restaurant Consumer Statistics

Although the number of customers in a restaurant will fluctuate based on factors such as season, time of day, and special promotions, research has found that restaurants typically have more customers during lunch hours than dinner.

Additionally, it was determined that guests spend an average of $12 per meal at quick-service restaurants and over $30 at full-service establishments.

How Many Online Orders Does an Independent Restaurant Receive per Day?

empty seats inside a restaurant

Recent studies have also examined how many online orders an independent restaurant typically receives daily.

The research revealed that independent restaurants’ average online order rate ranges from 1-5 orders per day, depending on how well the restaurant is marketed to potential customers.

Additionally, it was found that customers tend to spend about 40%-50% more when ordering online than when ordering in person.

What Are the Trends in the Restaurant Industry?

Overall, the restaurant industry continues to grow and change with the times.

Technology has become increasingly important in how restaurants interact with customers, including how they take orders and how they market their offerings.

Additionally, health-conscious diets are becoming more popular, leading many establishments to offer more vegan or gluten-free options than ever before.

The demand for convenience and delivery services, as does the demand for online ordering, continues to grow.

By keeping up with customer trends and using the latest technology to their advantage, restaurants can continue to succeed in an ever-changing industry.

How to Make Projections for a Restaurant?

Here are a few tips to consider when making projections for how many customers a restaurant will serve per day [1]:

  • Consider the restaurant’s location, type of cuisine, and how long it has been in business.
  • Study consumer spending habits, such as how much they typically spend on meals or how often they order online.
  • Look at how the restaurant industry is changing and how those changes could affect how many customers it receives.
  • Be realistic when making projections, as it’s important not to overestimate how many customers a restaurant can handle.

By monitoring customer trends and using the latest technology to their advantage, restaurants can ensure they serve the right number of customers daily.


Determining the exact number of customers a restaurant serves daily is complex. Multiple variables come into play, including location, cuisine type, and the establishment’s tenure.

Nevertheless, insights from research shed light on this topic. Full-service restaurants typically welcome an average of over 250 guests daily, while quick-service counterparts cater to almost 200 patrons.

Furthermore, independent restaurants receive anywhere from 1 to 5 online orders daily, and it’s worth noting that customers often spend more when ordering through online platforms.

These findings offer valuable insights for restaurateurs navigating the intricacies of customer volume and behavior.


Lauren Beck

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